About

About Coast Standard

Luxury in its simplest form.

Coast Standard was born from a desire to slow things down. We exist for those who find beauty in the quiet details — the curve of a hat brim, the weight of a well-worn hoodie, the feeling of being in rhythm with your own pace.

Our ethos is simple: ease meets intention. We design for moments that don’t need to be announced — sun-washed mornings, unhurried weekends, golden hours by the coast. Every piece is crafted to feel like it’s always been yours. Nothing loud. Everything felt.

Rooted in a soft-luxury lifestyle, Coast Standard blends minimal design with deep emotional resonance. We don’t chase trends. We build classics — made to wear in, not wear out.

Our collections are small, thoughtful, and timed with purpose. Because we believe timelessness is a form of sustainability. And being early matters more than being first.

What we stand for:

• Intentional design — nothing extra, only what matters

• Emotional ease — you don’t have to try too hard

• Everyday luxury — made for real life, not just the highlight reel

• Community over hype — no big drops, no loud launches

Founder's Note

I started Coast Standard as a reminder — for myself first. A reminder to breathe, to create without the pressure to perform, to return to what feels real.

This brand isn’t just about clothing. It’s about rhythm. About slowness. About honoring the pieces and the people that hold us together.

Whether you found us by accident or intention, I’m glad you’re here.

— Josiah D.

Founder, Coast Standard