Why We Started with a Hat

Why We Started with a Hat

When we started Coast Standard, we didn’t want to launch with a full line or try to chase hype. We wanted to begin with one intentional piece — something simple, wearable, and rooted in our values.

So we made the Dad Hat.

It’s easy, lived-in, and made to move with you — from beach mornings to city errands to slow weekends. With soft structure, clean stitching, and tones that go with everything, it’s the kind of piece you reach for without thinking twice.

The subtle Monstera leaf on the front? That’s our mark — a quiet nod to growth, ease, and the slower way of living we believe in.

Whether you go for black, bone, or beige, the Hat can be styled up or down. It looks just as good with your favorite tee as it does with a button-up. That versatility — that effortlessness — is the whole point.

This is where Coast Standard begins. One well-made essential. Built for real life, and ready for whatever your day looks like.

A note from the founder:
The hat is personal for me. I wear mine all around Florida — on boat days, to luxury dinners, and everything in between. It’s how I stay shaded, grounded, and a little more myself. I hope people reach for it like it’s second nature. Like it’s something they feel — comfort, confidence, and intention. The Monstera leaf is a quiet homage to where I grew up. A reminder that even the smallest details can hold beauty.

The Hat is just the start.